An SMS gateway enables a computer to send or receive SMS service broadcasts to or from a telecommunications network. Most messages end up in cellular networks. Many SMS gateways support the conversion of emails and other formats.
There are 2 types of bulk SMS services:
- 1. Transactional Bulk SMS: These messages are sent to customers who receive information about their banking transactions. The bank sends bulk SMS to report specific information about ATM services or internet transactions.
- 2. Promotional Bulk SMS: These messages are intended for promotions, brands, or any event where the customer receives SMS on their mobile phone.
An SMS gateway works as a bridge between mobile network operators and wireless application service providers. They enable the distribution of SMS traffic to a short message service center of a cellular network function and then to the cellular number of a recipient.
Benefits of a Bulk SMS Gateway
Secure channel to deliver confidential alerts.
Affordable method of brand promotion.
Capable of reaching out to a diverse customer group simultaneously.
User-friendly platform to connect with clients instantly.
No internet availability is needed.
Easy to integrate.
Personalized reach without any intermediary.
Hassle-free communication channel without the risk of spam or filter.
No technical knowledge is needed to begin an SMS campaign.
Convenient and flexible channel for transmitting vital updates.
Lucknow Bulk SMS as a service provider allows you to maintain and improve customer relationships, create marketing campaigns, retarget the market, lead generation, and carry out automated surveys through their bulk SMS services.