Research has shown that mobile phones are used most between noon and 6pm. As a general rule we find that people are more likely to positively receive a message – ie. when they have time. In this day and age, people are so bombarded with information, it can be dicey as to when they might want something to read!
There are three times during that we regularly suggest to our clients that we believe people will be more receptive especially when it comes to marketing messages.
- Mid-morning or lunch time (around 10:30am onwards)
- When people are looking for that 3pm break during the day (so 2:30pm) and
- When people are on their way home from work (approx 5:30pm)
If you are sending appointment reminders ensure that you send them with at least 24 hours notice to allow for cancellations, in some cases such as dental/medical appointments that are hard to reschedule it is advised to send with a few days notice. Showing such simple courtesy can go a long way to improving your customers experience.
Here are some top SMS Timing Tips for Businesses to consider:
None of us like Mondays: Businesses should try to avoid texting their customers on Mondays (unless the message is specific to that date e.g. appointment reminder ), as Mondays have shown the lowest percentage of response compared to every other day of the week.
Respect people’s sleep: There is nothing worse than being woken up in the middle of the night by an SMS advertising a discount or special offer. Businesses should ensure they aren’t disturbing their customers in hours they shouldn’t be. Make sure you know which which time zone your customers are in.
Avoid rush hour messages: People are in enough of a stressful rush as it is at these times, either hurrying to school or work, or trying to beat the traffic home, therefore reading your marketing text message will not be top of their priorities – if anything it will probably irritate them.
Relevant timing to YOUR business: If for example you run a restaurant or cafe which people like to visit during their lunch break, send a quick blast at 11.30am informing them of a special offer or deal you’ve got on that might entice them to head your way at noon.
Business model of Bulk SMS:
Large body of buyers- The main advantage of this model is that there’s a large market for it. Most people searching for bulk SMS service wants to buy SMS at the cheapest price. If their SMS gets deliver on time, they will recharge again from you.
Profits margin- Compared to other models, this is by far the most profitable. The profit margin is always very high in this business it may be even more depending on the pricing strategy.
Recurrent income- The moment your customer purchases SMS pack, they will buy again. You just need to focus on their quality and premium SMS route.
Automated SMS- With an online payment system in place this model can be easily automated. That means labour intensive processes are taken away from humans and handed over to the computer thereby saving a lot in terms of time and money.
Easy and quick- Purchasing of SMS and creation of account portal is one of the easiest process, so what are you waiting for start this business which has the minimum investment and earn ample of money.