Digital marketing is the collection of all marketing activities conducted in the digital space to promote a product or service. It includes not only online marketing but also some traditional activities. It is not advisable to treat online marketing as a separate entity from all other marketing activities. A great marketing campaign combines the best of both worlds. The four types of digital marketing activities are listed below.
To elaborate on “Digital Marketing,” it includes the four most important types of digital marketing that are critical in any business. It is critical not to limit oneself to a single type of digital marketing technique. A multi-channel approach is used by the most successful digital marketing strategies.
1. Content Marketing
Content marketing is the art of using a storyline with valuable information that translates to brand building and awareness among your target audience. The effects of content marketing are long term and your target audience are primed with information to take a profitable action. The key to an effective content marketing strategy is to build relationships with the target audience rather than posing.
Content marketing aims at building relationships with potential customers and becoming a partner rather than an advertiser. It means content marketing is often used in inbound marketing strategies through a content strategy that focuses on providing value to the target audience with content.
2. Search Engine Optimization (SEO)
SEO is the process of using organic tactics to rank high on search engines. It is a natural way of generating traffic to your website from the search engine results page. It doesn’t stop with just driving traffic to your website but it also has a part to play in converting these traffic into quality leads.
SEO is often grouped under three categories as listed below:
a) On-Page SEO
It is nothing but optimizing a web page to target a specific search query and rank high on search engines. It can be achieved by doing various activities like keyword research, content creation, and keyword optimization.
b) Off-page SEO
It is carried out to build the reputation of a web page by linking it with other quality websites. By doing this you make search engines to trust the content on your website. This increases the reputation and reliability of your web page on search engines. This process of generating backlinks by connecting your webpage content with other quality websites is called link building.
c) Technical SEO
It is usually carried out to provide a great user experience. It is generally done by focusing on your site speed, mobile-friendliness, crawlability, site structure, and indexation.
Many have come to a misconception that SEO has become ineffective in the B2B space, but the reality is, more than 70% of B2B purchases begin their buying process with a generic search. Hence your SEO strategy should focus more on creating quality content, generating quality backlinks to reach a wider audience, and rank high on the search engines. Though SEO has become challenging day by day, it is still one of the best channels for B2B.
- Search Engine Marketing (SEM)
Search Engine Marketing (SEM) is a paid strategy for increasing brand awareness by appearing high in search engine results. This strategy is commonly referred to as paid search or pay-per-click (PPC) marketing. It entails a variety of activities, including ad creation, optimization, budgeting, and, most importantly, ad placement. SEM can be done on a variety of search engines, but it is most commonly done on Google. Google Ads, which supports paid advertising on its search engine and partners, is available.
In the B2B market, SEM is the most effective marketing strategy. It has an immediate impact, and you can see your ads on SERPs as soon as you launch your campaign. You will have the luxury of choosing SEM.
4. Social Media Marketing (SMM)
Social Media Marketing is the process of gaining traffic or attention from social media sites by posting content relevant to your target audience. Some of the popular social media sites include Facebook, Instagram, Twitter, YouTube, LinkedIn, Reddit, and Snapchat.
Each platform has its own set of rules to market your product or service, and it requires a unique approach and strategy. Your blog content may be ideal for one platform, a simple picture will help you reach a wider audience in another platform. Also, there are platforms where only video content works. It’s important to identify your audience and create content accordingly. The immense growth of social media marketing shows that B2B companies have shifted from broadcast media to social media platforms like LinkedIn to market their service or product. This channel helps them to better engage with their customers and create long term relationships.
From Content Marketing to Social Media Marketing, use all types of digital marketing techniques to reach your target audience with your product/service. When should you use these techniques? Send us a Whatsapp message at +91-9911539003 about your business, and we’ll figure out what’s holding you back!